We started Flavored PB Co. out of a desire to devour decadent sweets without all of the empty calories and sugar that comes with them. Peanut butter has been touted as a healthy snack forever, but it too carried too much fat content and calories. 

We worked with food scientists to refine peanut butter to take out 90% of the fat, and have 45 calories per serving, and ended up with a PB powder. But we didn’t stop there– we love sweets. So we added indulgent dessert flavors from real ingredients. Boom– that’s Flavored PB Co.

At the start of 2024 we saw that Zane Hijazi and Heath Hussar were both using our PB powder to overcome their sweet tooth while going through a health journey. Zane in particular LOVES cookies & creme, so once he discovered ours, it was like a match made in heaven. We reached out to discuss making some fun ads after we saw they used our PB on their fitness journeys, and they were so stoked, they decided they would rather just partner with us to bring FPB to the masses. Keep an eye out for fun new flavors and ideas that we’ll be cooking up with our new best friends, Zane and Heath!